" Hi-de-Hi campers !"

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Hi-de-Hi! is set within a holiday camp situated in the fictional seaside town of Crimpton-on-Sea, Essex, covering the Summer holiday seasons of 1959 and 1960. Owned by Maplins – run by the enigmatic owner Joe Maplin – the camp operates in a similar manner to real-life holiday camps, including providing entertainment and activities through its staff of Yellowcoats.

 

The Yellowcoats are led by Ted Bovis, the camp host, and consist of three different groups of entertainers: the young, who see the job as a lucky break into show business; the middle-aged, who are realistic about their prospects but still cling to the hope that they can still achieve fame; and the veterans, the oldest members of staff who see their job as a step down from former stardom glories.